Balanced brand how to balance the stakeholder forces that can make or break your business /

Foley, John, 1955-

Balanced brand how to balance the stakeholder forces that can make or break your business / [Book] : John Foley with Julie Kendrick. - 1st ed. - San Francisco, CA : Jossey-Bass, c2006. - xv, 187 p. : ill. ; 24 cm.

All.

9780787983093 0787983098 (cloth)

GBA606187 bnb

013360114 Uk


Brand name products.
Corporate image.
Relationship marketing.
Product management.

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