Buy me! new ways to get customers to choose your products and ignore the rest /

Cohen, Marshal.

Buy me! new ways to get customers to choose your products and ignore the rest / [Book] : Marshal Cohen. - New York : McGraw-Hill, c2010. - xi, 239 p. : ill. ; 24 cm.

Includes index.

All.

0071667830 (hbk.) 9780071667838 (hbk.)

GBA9A3769 bnb

015402220 Uk


Consumer behavior.
Marketing.

658.8342