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Services marketing

Jain, N. C.

Services marketing [Book] / N. C. Jain, Saakshi. - New Delhi : A. I. T. B. S Publishers & Distributors, 2006. - 564 p. ; 21 cm.

All.

ISBN: 8174733426

Subjects--Topical Terms:
Marketing.
Service industries--Marketing.

Dewey Class. No.: 658.8

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