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Marketing an analytical perspective /

Mudie, Peter.

Marketing an analytical perspective / [Book] : Peter Mudie. - London ; New York : Prentice Hall, 1997. - xii, 368 p. : ill. ; 24 cm.

Index includes.

All.

ISBN: 0133577570

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8

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