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Marketing

Evans, Joel R.

Marketing [Book] / Joel R. Evans, Barry Berman. - 5th ed. - Upper Saddle River, NJ : Prentice Hall, c1997. - xxxii, 737, : col. ill. ; 29 cm.

Include index.

All.

ISBN: 0023342501

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 658.8

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