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New products management

Crawford, C. Merle 1924-

New products management [Book] / C. Merle Crawford. - 5th ed. - Boston : Irwin McGraw Hill, c1997. - xxix, 508 p. : ill. ; 25 cm. - The Irwin series in marketing .

All.

ISBN: 0256187789

Subjects--Topical Terms:
New products--Management.
New product development--management.

Dewey Class. No.: 658.575

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