Strategic marketing

Cravens, David W.

Strategic marketing [Book] / David W. Cravens. - 6th ed. - Boston : Irwin/McGraw-Hill, c2000. - xvi, 752 p. : ill. ; 25 cm. - The Irwin/McGraw-Hill series in marketing. .

Name and subject index includes.

All.

0070275432 9780070275430


Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.

658.8 02