Marketing

Lamb, Charles W.

Marketing [Book] / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 7th ed. - Mason, Ohio : Thomson/South-Western, c2004. - xxxviii, 774 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.).

Index includes.

All.

0324147988 (package) 0324188188 (TEXT) 032418817X (CDROM) 9812435123

GBA3-57324


Marketing.
Marketing--Management.

658.8