A preface to marketing management
Peter, J. Paul.
A preface to marketing management [Book] / J. Paul Peter, James H. Donnelly. - 10th ed. - Boston, Mass. ; London : McGraw-Hill, c2006. - xiv, 254 p. : col. ill. ; 26 cm.
Name and subject indexes included.
All.
9780071116350 (UK : pbk.) : 0071116354 (UK : pbk.) : 007296216X (U.S. : pbk.) : 9780072962161
GBA648735 bnb
Marketing--Management.
658.8
A preface to marketing management [Book] / J. Paul Peter, James H. Donnelly. - 10th ed. - Boston, Mass. ; London : McGraw-Hill, c2006. - xiv, 254 p. : col. ill. ; 26 cm.
Name and subject indexes included.
All.
9780071116350 (UK : pbk.) : 0071116354 (UK : pbk.) : 007296216X (U.S. : pbk.) : 9780072962161
GBA648735 bnb
Marketing--Management.
658.8