Consumers

Arnould, Eric J.

Consumers [Book] / Eric Arnould, Linda Price, George Zinkhan. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2004. - xxv, 845, [22] p. : col. ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing. .

All.

0071214267 (international : alk. paper) 0072537140 (alk. paper)


Consumer behavior.
Consumer behavior--United States.

658.8342