Advertising and promotion an integrated marketing communications perspective /
Belch, George E. 1951-
Advertising and promotion an integrated marketing communications perspective / [Book] : George E. Belch & Michael A. Belch. - 5th ed. - Boston, Mass. : Irwin/McGraw-Hill, 2001. - xx, 795, GL13, EN22, CR3, IN19 p. : ; ol. ill. ; 29 cm. - Irwin/McGraw-Hill series in marketing .
All.
0072314451
Advertising.
Sales promotion.
Communication in marketing.
659.1
Advertising and promotion an integrated marketing communications perspective / [Book] : George E. Belch & Michael A. Belch. - 5th ed. - Boston, Mass. : Irwin/McGraw-Hill, 2001. - xx, 795, GL13, EN22, CR3, IN19 p. : ; ol. ill. ; 29 cm. - Irwin/McGraw-Hill series in marketing .
All.
0072314451
Advertising.
Sales promotion.
Communication in marketing.
659.1