Rising tide lessons from 165 years of brand building at Procter & Gamble /

Dyer, Davis.

Rising tide lessons from 165 years of brand building at Procter & Gamble / [Book] : Davis Dyer, Frederick Dalzell, Rowena Olegario. - Boston, Mass. : Harvard Business School Press, c2004. - x, 467 p. : ill. (some col.) ; 25 cm.

All.

1591391474


Brand name products--United States--Case studies.
Product management--United States--Case studies.
Soap trade--History.--United States

338.767