Organizational identity in practice
Organizational identity in practice [Book] /
edited by Lin Lerpold... [et al.].
- London ; New York : Routledge, 2007.
- xi, 259 p. : ill. ; 24 cm.
"Simultaneously published in the USA and Canada."
Includes bibliographical references (p. 245-254) and index.
Scania's bonneted trucks / Olof Brunninge -- Why do managers talk about identity? / Roxana Barbulescu and John Weeks -- Organizational identity and formulating strategy : the breaking and remaking of AT&T / Yolanda Sarason and Johan van Rekom -- Handelsbanken and Internet banking / Olof Brunninge -- The Swedish Industrial Development Fund : state trust, bank, or venture capitalist? / Ciara Sutton -- Organizational culture and identity at Bang & Olufsen / Davide Ravasi and Majken Schultz -- An identity based internationalization process : the BP and Statoil alliance / Lin Lerpold -- Practice and identity : using a brand symbol to construct organizational identity / Celia Virginia Harquail -- Starbucks : constructing a multiplex identity in the specialty coffee industry / Viólina Rindova -- Projecting organizational identity through organizational dress at Air France (1933-2005) / Guillaume Soenen, Philippe Monin, and Audrey Rouzies -- Organizational artefacts and the expression of identity in corporate museums at Alfa Romeo, Kartell, and Piaggio / Ileana Stigliani and Davide Ravasi -- Crafting an inter-national identity : the Nordea case / Eero Vaara, Janne Tienari, and Olivier Irrmann -- Analyzing organizational identities : some guidelines for practice / Lin Lerpold ... [et al.].
All.
9780415398404 (pbk.) 9780415398398 (hbk.) 0415398401 (pbk.) 0415398398 (hbk.)
GBA674201 bnb
013541328 Uk
Corporate image.
Corporate image--Case studies.
Corporate culture.
Trademarks.
659.2 658.4012
"Simultaneously published in the USA and Canada."
Includes bibliographical references (p. 245-254) and index.
Scania's bonneted trucks / Olof Brunninge -- Why do managers talk about identity? / Roxana Barbulescu and John Weeks -- Organizational identity and formulating strategy : the breaking and remaking of AT&T / Yolanda Sarason and Johan van Rekom -- Handelsbanken and Internet banking / Olof Brunninge -- The Swedish Industrial Development Fund : state trust, bank, or venture capitalist? / Ciara Sutton -- Organizational culture and identity at Bang & Olufsen / Davide Ravasi and Majken Schultz -- An identity based internationalization process : the BP and Statoil alliance / Lin Lerpold -- Practice and identity : using a brand symbol to construct organizational identity / Celia Virginia Harquail -- Starbucks : constructing a multiplex identity in the specialty coffee industry / Viólina Rindova -- Projecting organizational identity through organizational dress at Air France (1933-2005) / Guillaume Soenen, Philippe Monin, and Audrey Rouzies -- Organizational artefacts and the expression of identity in corporate museums at Alfa Romeo, Kartell, and Piaggio / Ileana Stigliani and Davide Ravasi -- Crafting an inter-national identity : the Nordea case / Eero Vaara, Janne Tienari, and Olivier Irrmann -- Analyzing organizational identities : some guidelines for practice / Lin Lerpold ... [et al.].
All.
9780415398404 (pbk.) 9780415398398 (hbk.) 0415398401 (pbk.) 0415398398 (hbk.)
GBA674201 bnb
013541328 Uk
Corporate image.
Corporate image--Case studies.
Corporate culture.
Trademarks.
659.2 658.4012