Corporate and organizational identities integrating strategy, marketing, communication, and organizational perspectives /

Corporate and organizational identities integrating strategy, marketing, communication, and organizational perspectives / [Book] : edited by Bertrand Moingeon and Guillaume Soenen. - London ; New York : Routledge, 2002. - xvii, 201 p. : ill. ; 25 cm.

Includes bibliographical references and index.

All.

9780415282055 0415282047 0415282055 (pbk.)


Corporate culture.
Organization.

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